For the past five-plus years, I have been researching relevant news and advice pieces online and posting them
to the LinkedIn, Facebook and Twitter accounts for my wonderful longtime client, Rayona Sharpnack. I also post
for her to six LinkedIn groups focused on women's leadership and diversity & inclusion. Rayona is the CEO of
the Institute for Women's Leadership and the
Institute for Gender Parnership.
To find content that best supports to Rayona's mission, I scour the internet, skim dozens of articles each week, read Google
Alerts on key terms in her industry, follow Harvard Business Review, The New York Times, The Washington Post,
and numerous other media outlets. The result is fresh, interesting, and pertinent news and coaching articles
that inform and enlighten our social media followers.
As a former news editor, I have deep experience -- and a gift -- for finding intelligent and engaging pieces
that appeal to women and men alike. (The secret to doing this well is to not believe that the article's headline is actually
what the article is about. Too often the headline is a tease and the content of the piece doesn't live up to
it.)
I also look for news and coaching articles of specific interest to diverse audiences. We find that the latter posts usually
give us the most "hits." We have also found that we get excellent readership, click-throughs, and shares
without paying to boost any of our posts.